New venture: Blake Lively launched a line of non-alcoholic, sparkling mixers, called Betty Buzz
While her husband, Ryan Reynolds, has been using his famous name and face to help sell the Aviation American Gin brand after he bought a stake in the company in 2018, Blake has been hard at work taste testing a new alcohol-free collection of sparkling mixers called Betty Buzz.
The business venture is an ode of sorts to her family, especially when it comes to the name. In a press release, the actress shared how she wanted to pay tribute to her father Ernie Lively, who has since passed away this past June at the age of 74.
‘My dad’s name was Ernest Brown Jr. but he was known as Ernie Lively,’ Lively (born Blake Ellender Brown), 34, explained. ‘He gave up his last name when he married my mom and any success he, or I, have experienced has been in a name that isn’t his.
‘So when I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer.’
Available online and at select retailers: Flavors are offered in 12-packs, with each bottle big enough to make two cocktails, for $29.99
The new Betty Buzz product comes in five different flavors: Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer.
As for the Buzz part of the company, Lively, revealed it was used ‘because why should alcohol get all the fun? The bubbles and flavors feel like a buzz of joy.’
It also made sense to use Betty in the company name since she and Reynolds have a daughter Betty, who turns two-years-old in October, along with their two other girls James, six, and Inez, four.
The new product comes in five different flavors: Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer.
The drinks are made with real juice and come without any artificial flavors, colors, sweeteners, or gluten.